It shows how video can be an instrument for driving sales, leading viewers to the product pages directly. TFM’s success with shoppable video shows that shoppers demand more than just an app or a website to shop online. 4.8x more views on a live stream on TFM's owned channels than other social media streams running simultaneously.A 47% increase in email click-through rates when compared to the CTR before the partnership.A 97% increase in the conversion rate for videos when compared to the overall average rate before the Firework partnership.Since launching this video-centric marketing experiment, TFM has seen incredible results: The partnership was part of the brand’s larger goal of extending its reach to next-gen shoppers through a differentiated customer experience.īuyers could watch videos about different TFM products and hit the “Shop Now” button to buy any item in the video. The supermarket brand announced a collaboration with Firework, a live-commerce video platform, back in late 2021. The Fresh Market took its marketing strategy to the next level with its immersive, video-driven shopping experience, thus tapping into social commerce. 1: Creating a new commerce experience with shoppable videos and live streaming We've listed 10 of the most unconventional marketing campaigns that started as risky experiments but unlocked incredible results. It’s a great way to test your risk tolerance, go beyond generic marketing tactics, and discover new solutions to maximize your marketing ROI. With strategically designed marketing experiments, you can create mind-blowing campaigns to deliver a great customer experience that gives consumers a reason to hit the “buy” button. You need an appetite for experimentation to survive this saturated eCommerce space and create a standout brand name. The world of eCommerce marketing is like a jungle, densely packed with mainstream content for as far as the eye can see. It’s getting harder and harder to justify the marketing spend, and you’re leaving money on the table- for your competitors. You’re running the same old campaigns, barely meeting your expectations and boring your buyers out of their skins. Von Drekkemaus' outfit was changed from to.The confetti animation was changed to sweets and the bar in village became Halloween themed.Standing at the spawn point of skeletons and ghosts prevents them from spawning.Mice are dressed as wizards on the Skeleton maps and witches on the Flappy Mouse map.Most of the event maps take place inside or right by the boundaries/gates of Archain von Drekkemaus' manor in Kürbisses-Nacht.While room hopping is possible for this event, a cooldown prevents more than two event items (other than candy and candy bags) from being obtained until the next set of event maps.The candy bag map codes are Event maps appear every 10-15 minutes.Winning the jackpot on the Casino map awards every reward from the Halloween 2021 event except « Nosferatu » (509), 250 gold tickets, 250 candy, 1 Halloween event chest, 1 global event chest, 1 red ticket and the inventory limit of some consumables from the slot machines.Items released on 18 November 2021 ( V1.670):.Items released on 4 November 2021 ( V1.667):.Trick vs Treat 2021 ( V1.662) launched a week before this event with the following items:.Items released on 21 October 2021 ( V1.663) Item on Note: Von Drekkemaus has a cooldown period so you can't use a costume, switch rooms and use the next costume immediately afterwards. Visit Von Drekkemaus on the Casino map using costumes in the following order: Pumpkin, Skeleton, Puss in Boots, Milk carton, Dinosaur, Ghost, Easter Bunny, Indiana Mouse, Mermaid, Flower, Penguin, Vampire. Say "bonbon" on the chest on Skeleton map 2 The fur will remove the costume, allowing you to immediately use another costume. Note: You can do this quickly by using a costume, then equipping a fur. Buying event items from Von Drekkemaus using candy bags counts towards the "personally gather" amount. Instead, the amount logged on your adventure calendar is the one that matters. For things labeled "personally gather", trading does not count towards the amount.
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